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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Polina Petrova
Typical features of automobile magazines: audience, structure, specific promotion
Faculty of Media Communications
Bachelor’s programme
8
2014
The significance of this research is based on the necessity to analyze the understudied and actively functioning automotive press market.The hypothesis of the study is that the car magazines have their own specificity in all major business processes - content, promotion, relationships with audiences, and also the fact that expert knowledge, which is proven in practice, isa brand-forming factor and is the purpose of complex communication activities.The object of the study is Russian specialized niche publications, in particular publications devoted to the automotive theme. The subject is a Russian automotive magazine and its specificity as a type of publication. A theoretical basis for the research includes the works on the theory of marketing (F. Kotler), branding theory (David A. Aaker, Seth Godin, F. Jones), as well as works on the media economics.In the empirical part of the study the author has analyzed the content of the twelve issues of the magazine "Za rulyom", studied materials of all activities aimed at promoting the magazine "Za rulyom" in the period of 2013/2

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