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Typical features of automobile magazines: audience, structure, specific promotion

Student: Polina Petrova

Supervisor: Tatiana Tikhomirova

Faculty: Faculty of Media Communications

Educational Programme: Bachelor

Final Grade: 8

Year of Graduation: 2014

<p align="JUSTIFY" style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px; margin-bottom: 0in;"><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">The significance of this research is based on the&nbsp;</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">necessity</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">&nbsp;to analyze the understudied and actively functioning automotive press market.</span></font></font></p><p align="JUSTIFY" style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px; margin-bottom: 0in;"><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">The hypothesis of the study is that the car magazines have&nbsp;</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">their</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">&nbsp;own&nbsp;</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">specificity</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">&nbsp;in all major business processes - content, promotion, relationships with audiences, and also the fact that expert knowledge,&nbsp;</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">which</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">&nbsp;is proven in practice, is</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">a brand-forming</span></font></font><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">&nbsp;factor and is the purpose of complex communication activities.</span></font></font></p><p align="JUSTIFY" style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px; margin-bottom: 0in;"><font color="#00000a"><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">The object of the study is Russian specialized niche publications, in particular publications devoted to the automotive theme. The subject is a Russian automotive magazine and its specificity as a type of publication.</span></font></font></font></p><p align="JUSTIFY" style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px; margin-bottom: 0in;">&nbsp;</p><p align="JUSTIFY" style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px; margin-top: 0.02in; margin-bottom: 0.02in;"><font face="Times New Roman, serif"><font size="3"><font color="#000000"><font size="4"><span lang="en-US" xml:lang="en-US">A theoretical basis for the&nbsp;</span></font></font><font size="4"><span lang="en-US" xml:lang="en-US">research&nbsp;</span></font><font size="4"><span lang="en-US" xml:lang="en-US">includes the works</span></font><font color="#000000"><font size="4"><span lang="en-US" xml:lang="en-US">&nbsp;on the theory of marketing (F. Kotler), branding theory (David A. Aaker, Seth Godin, F. Jones), as well as works on the media&nbsp;</span></font></font><font color="#000000"><font size="4"><span lang="en-US" xml:lang="en-US">economics</span></font></font><font color="#000000"><font size="4"><span lang="en-US" xml:lang="en-US">.</span></font></font></font></font></p><p align="JUSTIFY" style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px; margin-bottom: 0in;"><font face="Times New Roman, serif"><font size="4"><span lang="en-US" xml:lang="en-US">In the empirical part of the study the author has analyzed the content of the twelve issues of the magazine &quot;Za rulyom&quot;, studied materials of all activities aimed at promoting the magazine &quot;Za rulyom&quot; in the period of 2013/2

Full text (added May 26, 2014) (144.85 Kb)

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