Research of Direct Marketing Future Trends

<p align="center"><strong>ABSTRACT</strong></p><p>This graduation project deals with the bases, goals, objectives and content of direct marketing. According to the analysis of primary and secondary information identified the main directions of direct marketing development.</p><p>The relevance of the study due to the fact that the interactive media development entails more active involvement of users in continuous interaction, while the efficiency of mass advertising declines. Therefore, there is a personalization demand in society, which requires individualization of marketing communications.</p><p>Mass marketing gives way to direct that substantiates the necessity of establishing the basic development trends of direct marketing instruments.</p><p>Object of research is marketing promotional and production companies, clients of the company &quot;Maksimum-NN&quot;.</p><p>Subject of research - the tools of direct marketing, as an element of marketing activity of the company.</p><p>The aim of the graduation research is to provide a comprehensive characterization of the direct marketing processes and to identify development trends.</p><p>Research objectives:<br />- to analyze the theoretical aspects of direct marketing;<br />- to consider the advantages and highlight the main principles of direct marketing;<br />- to consider the main types of direct marketing;<br />- to define the role of direct marketing in building relationships of the company with the client;<br />- examine the status and development trends of the Russian market of direct marketing on the example of the advertising and industrial companies;<br />- to consider the practical examples of usage of direct marketing;<br />- to analyze problems of application of direct marketing.</p><p>Methodological basis for the research are the dialectical method of scientific cognition and systematic approach. In the course of the research were applied general scientific methods and techniques as a method of observation, study documentation, analysis and synthesis of information, and also quantitative method, a questionnaire is based on the use of structured questions of closed type.</p><p>The popularity of direct marketing is growing, as is steadily growing trend towards demand individualization and necessity of transition from traditional channels of marketing communications for a more personalized.</p><p>Scientific and practical significance of the research. The obtained scientific results of the research are theoretical and practical importance for the company Maksimum-NN and its clients. Revealed in the course of the study results will be useful for companies working in a similar field in B2B market.</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>