Factors of Efficiency in Promoting Products and Services of Small Business in Social Networks

Student: Tkachev Stanislav

Educational Programme: Bachelor

Year of Graduation: 2014

<p>In the presented thesis work one can find a proof of the importance and actuality of the social marketing as a prospective for small businesses in Russia. The relevant literature was reviewed for a detailed analysis of the existing concepts and doctrines about the marketing efficiency in the specific field of social networks. The consideration of case studies in developed countries provided an analogy that was applied to the Russian data. In the end, the achieved results demonstrate that a certain set of factors being significant determinants of the efficiency of social marketing methods. Moreover, the numerical estimates may also be found of high importance.</p>

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