Development of the advertising campaign of a new product

<p align="center">Abstract</p><p align="center">Development of the advertising campaign of a new product</p><p align="center">Kortikova Irina O.</p><p>This dissertation is devoted to development the advertising campaign of a new product &quot;Review of banking news&quot; by marketing agency &quot;Media Navigator&quot;. The aim of the paper is to develop an advertising campaign for a new product &quot;Review of banking news&quot;. Based on the goal, the following objectives were:</p><p>1) to investigate the theoretical aspects of developing an effective advertising campaign;</p><p>2 ) To identify the key features of the advertising campaign for a new product in the services market in the B2B market.</p><p>3) to develop an advertising campaign for a new product of &laquo;Media Navigator&quot; .</p><p>Object of study is marketing agency &laquo;Media Navigator&quot; .</p><p>Subject - the advertising campaign for a new product &quot; Review of banking news &quot;.</p><p>Theoretical questions of development of advertising campaign have been studied by analysis of the literature .</p><p>Novelty of the thesis is to systematize the principles of the organization of an advertising campaign promoting the company with a new service for the banking sector .</p><p>The practical significance of this work is that developed recommendations for the advertising campaign for a new product &quot; Review of banking news &quot; may be used by &quot; Media Navigator&quot; for effective promotion of company&rsquo;s services.</p><p>The first part called &quot;Theoretical aspects of the development &nbsp;an advertising campaign &quot; devoted to systematization and analysis of the theoretical aspects in advertising . Moreover, in this part were considered: main stages of planning and implementation advertising campaign and characteristics of promotional activities in the B2B market of services.</p><p>In the second part of the thesis was described company&rsquo;s performance, new product and target audience. In this part also was identified competitive position of new product on the market and identified the competitive advantages of this product .</p><p>The third part is devoted to development of advertising campaign for a new product &quot; Review of banking news .&quot; In this part I &nbsp;defined goals and chosen means for advertising campaign, developed a plan and budget&nbsp; and evaluated the effectiveness of the advertising campaign.</p><p>&nbsp;Conclusion consist of the brief analysis of the research , ​​brief conclusions and suggestions for further development of this topic.</p>