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The interaction between the Mass Media and Municipal authorities in the Moscow Region

Student: Valeriya Kulikova

Supervisor: Elena Shomina

Faculty: Faculty of Public Administration

Educational Programme: Bachelor

Final Grade: 9

Year of Graduation: 2014

<p>&nbsp;</p><p>Importance of the mass media in the development of the country increases dramatically every day. There is no way to imagine modern society without this instrument of interaction with all spheres of life. Moreover, the most important function of the various forms of each mass media is the transmission of information about current issues and also their solution.</p><p>One of the main directions of mass media is the regulation and development of living standards at every stage of governance. The local government is, on the one hand, the lowest level of the system, and, on the other hand, it is a foundation. Thus, the effectiveness and correctness of the structuring of the foundation depends on the functioning of municipalities and their further development, as well as the impact on the activities of local governments and the state. &nbsp;</p><p>In this paper we will focus on the relationship between the mass media with the municipal authorities, which forms an integral part of the functioning of municipalities. Firstly, the media communication is an effective coordinator interaction between municipal government and society. Secondly, the mass media do not have the qualities (such as comprehensiveness, mobility, promptness, the ability to remotely dialogue, etc.) is as effective in this field analogs of traditional social institutions.<a href="#_ftn1" name="_ftnref1" title=""><sup><sup>[1]</sup></sup></a></p><p>The object of this work is the local media. Subject of research are the features and models of relationship between local authorities and the media.</p><p>Purpose of the present paper is to determine the main mechanisms of the effective relations formation between municipal authorities and the media and explore their impact on the development of municipalities. In order to achieve the stated aim the following tasks will be completed.</p><p>Primarily, the current trends and features of the activity of modern media will be explored. Secondary, the features of the relationship between the media and municipal authorities will be considered. Further, the role of the media in the political sphere of society will be defined. The next task will be to analyze existing models of mass-media interaction with municipal authorities. &nbsp;Perhaps priority will be the study of the interrelations between local media and municipal authorities in Kolomna.</p><p>The basic hypothesis of this study is the positive impact of effective interaction of municipal authorities with the local media on the image and development of the municipality.</p><p>The results obtained in the analysis may have both theoretical conclusions about the possible influence of media interaction with local self-government &nbsp;&nbsp;on the image and development of the municipality, as well as practical advice that may be of interest to municipal authorities and representatives of the media .In this paper, the terms of media and mass media are used as synonyms . When writing the work also used a variety of materials researchers and experts in the field of local and regional media , as well as interaction with the authorities at the regional and municipal level. Key and basic theoretical research materials steel works and projects by authors such as : Dzyaloshinskiy IM, Zassoursky I., Zassoursky Ya Nenashev MF, SF Konovchenko.</p><div><br clear="all" /><hr align="left" size="1" width="33%" /><div id="ftn1"><p><a href="#_ftnref1" name="_ftn1" title="">[1]</a> Концепция &laquo;круглого стола&quot; Комитета Государственной Думы по федеративному устройству и вопросам местного самоуправления на тему: &laquo;Участие региональных и муниципальных средств массовой информации в решении вопросов регионального и местного значения&raquo; от 11.02.2013 // http://www.komitet4.km.duma.gov.ru/site.xp/050056053124049048053050.html</p><p>&nbsp;</p></div></div><p>&nbsp;</p>

Full text (added May 31, 2014) (360.33 Kb)

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