Marketing research for new products

AbstractTheme: "Marketing research for new products ".Author: Bykova Oksana.Keywords: market research, new product, innovation, model PLC.The aim of the present research is to determine the characteristics of the use of tools of marketing research for new products at each stage of the life cycle.In accordance with the stated purpose and the author were set and solved the following problems:1. Consider the factors that affect the popularity and success of a new product.2 . Analyze the tools of marketing research for products of different levels of innovativeness (incremental innovation, radical innovation, midrange innovation).3 . Consider modern strategies to promote new products .4 . Analysis tools analyze the marketing strategies for the control of innovation at every stage of the product life cycle .5 . Look at example of the Sony PlayStation 3 which tools are used to analyze market research and evaluate consumer expectations from the use of PS3 and PS4.Object graduate studies are tools of marketing research for new products. The research is a new product.To achieve this goal and meet identified objectives , the following research methods theoretically using a survey study of domestic and foreign literature , qualitative analysis.The practical significance of this study is the possibility to use the experience as an example, the results obtained promotion of an innovative product.Scientific novelty of the work is to understanding that for products with different levels of innovation, at every stage of life you need to use appropriate tools of marketing research.The volume of the research is 71 pages, it contains 8 tables and 14 figures; 18 sources were used.The investigation includes an introduction, five chapters, conclusion bibliography and appendicesThe first chapter contains the theoretical aspects of the process of creating a new product.In the second chapter of the thesis discusses marketing research tools used for new products.In the third chapter of the thesis describes modern strategies to promote new products.The fourth chapter is an analysis tool of marketing strategies for products at different stages of their life cycle .The fifth chapter contains practical results of research on the product Sony Playstation 3 . Moreover, estimated consumer attitudes to the PS3 and traced the changes Sony has made a new version of a game console based on the opinions of consumers from a previous version of the product.Conclusion devoted to the main inference