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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Dar`ya Davy'dova
The promotion of the product by internet-marketing tools
Bachelor’s programme
2014
Keywords: INTERNET-MARKETING, ONLINE ADVERTISING, INTERNET MARKETING TOOLS, PROMOTION IN THE INTERNET.Diploma research is intended to analyse the specific application of Internet marketing tools used in promoting products in the Internet. This work includes the analysis of the most popular internet marketing tools used by companies when promoting through the Internet. Besides, in the diploma research the author analyzes trends in using internet marketing tools, including new aspects of online advertising.This work presents the examples of using internet marketing tools by the company "Nizhegorodets" and assessment of its effectiveness and recommendations of improving the impact of using online marketing tools .The novelty of the work is in the systematization and structuring of theoretical knowledge about internet marketing tools used in promoting products through the Internet. The practical significance of the work is to develop practical recommendations of improving the effectiveness of using Internet-marketing tools by the company "Nizhegorodets".The objects of the research are internet marketing tools.The subject of the research is using internet marketing tools in promoting products through the Internet by the company "Nizhegorodets".The main aim of this work is to analyze the existing Internet-marketing tools for promoting products.In order to achieve the main aim the following objectives should be accomplished:1. To identify the features of Internet marketing.2. To analyze various online marketing tools .3. To analyze the main trends in the development of Internet marketing.4. To evaluate the Internet marketing tools used by the company "Nizhegorodets"5. To develop recommendations to improve the effectiveness of promoting the company "Nizhegorodets" through the Internet.In order to accomplish these objectives the following research methods are used:1. Examination and analysis of specialized literature with regards to internet marketing tools to effectively promote products and services on the Internet: the synthesis and evaluation of both theoretical and practical aspects of the topic;2. Inductive and deductive methods of research;3. Theoretical analysis and synthesis;4. Experiment;5. Collection and statistical processing of data.The study found that the company "Nizhegorodets" uses the following internet marketing tools for promoting through the Internet :• Pay-per-click advertising• Search engine optimization• Social media marketing• Mobile applicationIt was found that these tools seems to be used inefficiently, because of some reasons. Therefore, the author of this work create recommendations to improve the efficiency of promotion the company "Nizhegorodets" through the Internet .The diploma research consists of 77 pages, presented an introduction, three chapters, conclusion, bibliography and 10 applications, contains 25 references.

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