Strategic analysis of the business environment of the company
Student: Gus`kova Ol`ga
Supervisor: Svetlana V. Smeltsova
Faculty: Faculty of Management (Nizhny Novgorod)
Educational Programme: Bachelor
Year of Graduation: 2014
<p><strong>Theme: </strong>Strategic analysis of the business environment of the company</p><p style="margin-left:-21.25pt;"><strong>The aim of the final objective is the following: </strong>the developing recommendations to improve ‘Stavilon, Ltd.’ company's activities using its business environment analysis. ‘Stavilon, Ltd.’ company works in Nizhegorodsky disposable tableware and packaging market.</p><p style="margin-left:-21.25pt;"><strong>The subject</strong> of research is the study and analysis of the business environment, ‘Stavilon, Ltd’, which manufactures and sells disposable tableware, packaging and equipment.</p><p style="margin-left:-21.25pt;">The following tasks are set according to the aim:</p><p style="margin-left:-21.3pt;">1. To define the concept of the business environment of the enterprise</p><p style="margin-left:-21.3pt;">2. To sort out the main factors forming a business environment</p><p style="margin-left:-21.3pt;">3. To define a role of the business environment analysis in the enterprise activity</p><p style="margin-left:-21.3pt;">4. To review the various methods and tools to use the most appropriate ones for the analysis of a particular company</p><p style="margin-left:-21.3pt;">5. To describe ‘Stavilon, Ltd.’ company's activities</p><p style="margin-left:-21.3pt;">6. To analyse ‘Stavilon, Ltd.’ company's business environment</p><p style="margin-left:-21.3pt;">7. To work out the recommendations to improve the company's activities using the results of the analysis.</p><p style="margin-left:-21.3pt;">The actuality of the theme is proved by the current business environment of any enterprise that is characterised with many complicated difficulties, changes, and uncertainty. Companies have to take into consideration and pay attention to the most important factors of business environment. Therefore, there is a great demand in getting everyday operational and complete information about the situation and possible changes of business environment.</p><p style="margin-left:-21.3pt;">The business environment analysis concept worked out as a result of theoretical and applienced research in the field of company strategic planning is considered in this paper. The approach to make a strategic plan as a stage of a strategic analysis is presented in the objective.</p><p style="margin-left:-21.3pt;">The used method allows to study completely all the factors of the business environment of the company which influence its activities and also to plan the company's further development.</p><p style="margin-left:-21.3pt;">When analysing company business environment, the method of profiling environment, Ansoff's matrix, PEST - analysis, Porter Model of the Five Forces, strategic group card were used. Also, consumer value analysis, supplier value analysis and Competitor Cost Analysis have been used.</p><p style="margin-left:-21.3pt;">The results of the analyses were the identification of political, legal, economic, social-cultural and technological factors influencing the efficiency of the company activity. The factors of direct impact have been analyzed in detail. The corresponding recommendations to improve the ‘Stavilon, Ltd.’ company's activities have been worked out.</p><p style="margin-left:36.0pt;"><br /> </p><p><strong>Theme: </strong>Strategic analysis of the business environment of the company</p><p style="margin-left:-21.25pt;"><strong>The aim of the final objective is the following: </strong>the developing recommendations to improve ‘Stavilon, Ltd.’ company's activities using its business environment analysis. ‘Stavilon, Ltd.’ company works in Nizhegorodsky disposable tableware and packaging market.</p><p style="margin-left:-21.25pt;"><strong>The subject</strong> of research is the study and analysis of the business environment, ‘Stavilon, Ltd’, which manufactures and sells disposable tableware, packaging and equipment.</p><p style="margin-left:-21.25pt;">The following tasks are set according to the aim:</p><p style="margin-left:-21.3pt;">1. To define the concept of the business environment of the enterprise</p><p style="margin-left:-21.3pt;">2. To sort out the main factors forming a business environment</p><p style="margin-left:-21.3pt;">3. To define a role of the business environment analysis in the enterprise activity</p><p style="margin-left:-21.3pt;">4. To review the various methods and tools to use the most appropriate ones for the analysis of a particular company</p><p style="margin-left:-21.3pt;">5. To describe ‘Stavilon, Ltd.’ company's activities</p><p style="margin-left:-21.3pt;">6. To analyse ‘Stavilon, Ltd.’ company's business environment</p><p style="margin-left:-21.3pt;">7. To work out the recommendations to improve the company's activities using the results of the analysis.</p><p style="margin-left:-21.3pt;">The actuality of the theme is proved by the current business environment of any enterprise that is characterised with many complicated difficulties, changes, and uncertainty. Companies have to take into consideration and pay attention to the most important factors of business environment. Therefore, there is a great demand in getting everyday operational and complete information about the situation and possible changes of business environment.</p><p style="margin-left:-21.3pt;">The business environment analysis concept worked out as a result of theoretical and applienced research in the field of company strategic planning is considered in this paper. The approach to make a strategic plan as a stage of a strategic analysis is presented in the objective.</p><p style="margin-left:-21.3pt;">The used method allows to study completely all the factors of the business environment of the company which influence its activities and also to plan the company's further development.</p><p style="margin-left:-21.3pt;">When analysing company business environment, the method of profiling environment, Ansoff's matrix, PEST - analysis, Porter Model of the Five Forces, strategic group card were used. Also, consumer value analysis, supplier value analysis and Competitor Cost Analysis have been used.</p><p style="margin-left:-21.3pt;">The results of the analyses were the identification of political, legal, economic, social-cultural and technological factors influencing the efficiency of the company activity. The factors of direct impact have been analyzed in detail. The corresponding recommendations to improve the ‘Stavilon, Ltd.’ company's activities have been worked out.</p><p style="margin-left:36.0pt;"><br /> </p><p> </p><p><strong>Theme: </strong>Strategic analysis of the business environment of the company</p><p style="margin-left:-21.25pt;"><strong>The aim of the final objective is the following: </strong>the developing recommendations to improve ‘Stavilon, Ltd.’ company's activities using its business environment analysis. ‘Stavilon, Ltd.’ company works in Nizhegorodsky disposable tableware and packaging market.</p><p style="margin-left:-21.25pt;"><strong>The subject</strong> of research is the study and analysis of the business environment, ‘Stavilon, Ltd’, which manufactures and sells disposable tableware, packaging and equipment.</p><p style="margin-left:-21.25pt;">The following tasks are set according to the aim:</p><p style="margin-left:-21.3pt;">1. To define the concept of the business environment of the enterprise</p><p style="margin-left:-21.3pt;">2. To sort out the main factors forming a business environment</p><p style="margin-left:-21.3pt;">3. To define a role of the business environment analysis in the enterprise activity</p><p style="margin-left:-21.3pt;">4. To review the various methods and tools to use the most appropriate ones for the analysis of a particular company</p><p style="margin-left:-21.3pt;">5. To describe ‘Stavilon, Ltd.’ company's activities</p><p style="margin-left:-21.3pt;">6. To analyse ‘Stavilon, Ltd.’ company's business environment</p><p style="margin-left:-21.3pt;">7. To work out the recommendations to improve the company's activities using the results of the analysis.</p><p style="margin-left:-21.3pt;">The actuality of the theme is proved by the current business environment of any enterprise that is characterised with many complicated difficulties, changes, and uncertainty. Companies have to take into consideration and pay attention to the most important factors of business environment. Therefore, there is a great demand in getting everyday operational and complete information about the situation and possible changes of business environment.</p><p style="margin-left:-21.3pt;">The business environment analysis concept worked out as a result of theoretical and applienced research in the field of company strategic planning is considered in this paper. The approach to make a strategic plan as a stage of a strategic analysis is presented in the objective.</p><p style="margin-left:-21.3pt;">The used method allows to study completely all the factors of the business environment of the company which influence its activities and also to plan the company's further development.</p><p style="margin-left:-21.3pt;">When analysing company business environment, the method of profiling environment, Ansoff's matrix, PEST - analysis, Porter Model of the Five Forces, strategic group card were used. Also, consumer value analysis, supplier value analysis and Competitor Cost Analysis have been used.</p><p style="margin-left:-21.3pt;">The results of the analyses were the identification of political, legal, economic, social-cultural and technological factors influencing the efficiency of the company activity. The factors of direct impact have been analyzed in detail. The corresponding recommendations to improve the ‘Stavilon, Ltd.’ company's activities have been worked out.</p><p style="margin-left:36.0pt;"><br /> </p><p> </p><p><strong>Theme: </strong>Strategic analysis of the business environment of the company</p><p style="margin-left:-21.25pt;"><strong>The aim of the final objective is the following: </strong>the developing recommendations to improve ‘Stavilon, Ltd.’ company's activities using its business environment analysis. ‘Stavilon, Ltd.’ company works in Nizhegorodsky disposable tableware and packaging market.</p><p style="margin-left:-21.25pt;"><strong>The subject</strong> of research is the study and analysis of the business environment, ‘Stavilon, Ltd’, which manufactures and sells disposable tableware, packaging and equipment.</p><p style="margin-left:-21.25pt;">The following tasks are set according to the aim:</p><p style="margin-left:-21.3pt;">1. To define the concept of the business environment of the enterprise</p><p style="margin-left:-21.3pt;">2. To sort out the main factors forming a business environment</p><p style="margin-left:-21.3pt;">3. To define a role of the business environment analysis in the enterprise activity</p><p style="margin-left:-21.3pt;">4. To review the various methods and tools to use the most appropriate ones for the analysis of a particular company</p><p style="margin-left:-21.3pt;">5. To describe ‘Stavilon, Ltd.’ company's activities</p><p style="margin-left:-21.3pt;">6. To analyse ‘Stavilon, Ltd.’ company's business environment</p><p style="margin-left:-21.3pt;">7. To work out the recommendations to improve the company's activities using the results of the analysis.</p><p style="margin-left:-21.3pt;">The actuality of the theme is proved by the current business environment of any enterprise that is characterised with many complicated difficulties, changes, and uncertainty. Companies have to take into consideration and pay attention to the most important factors of business environment. Therefore, there is a great demand in getting everyday operational and complete information about the situation and possible changes of business environment.</p><p style="margin-left:-21.3pt;">The business environment analysis concept worked out as a result of theoretical and applienced research in the field of company strategic planning is considered in this paper. The approach to make a strategic plan as a stage of a strategic analysis is presented in the objective.</p><p style="margin-left:-21.3pt;">The used method allows to study completely all the factors of the business environment of the company which influence its activities and also to plan the company's further development.</p><p style="margin-left:-21.3pt;">When analysing company business environment, the method of profiling environment, Ansoff's matrix, PEST - analysis, Porter Model of the Five Forces, strategic group card were used. Also, consumer value analysis, supplier value analysis and Competitor Cost Analysis have been used.</p><p style="margin-left:-21.3pt;">The results of the analyses were the identification of political, legal, economic, social-cultural and technological factors influencing the efficiency of the company activity. The factors of direct impact have been analyzed in detail. The corresponding recommendations to improve the ‘Stavilon, Ltd.’ company's activities have been worked out.</p><p style="margin-left:36.0pt;"><br /> </p><p> </p><p> </p>
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