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  • Motives of Why the Person Is Engaged on Amateur and Professional Sport Using Fitness and Bodybuilding as Examples

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Svetlana Gudy'm
Motives of Why the Person Is Engaged on Amateur and Professional Sport Using Fitness and Bodybuilding as Examples
Faculty of Sociology
Bachelor’s programme
7
2014
This degree work has a goal to examine motives of why people become involved in amateur and professional sport using fitness and bodybuilding as the examples.The research is focused mainly on the theoretical approach of Pierre Bourdieu and operates with such categories as a habitus, a lifestyle, practices and the body as the physical capital. The goal of the study was achieved through development of qualitative method, namely semi-structured interviews with professional bodybuilders and people who are engaged in fitness. The data was analysed using “Atlas.ti’ program which allow to identify categories and subcategories and to make connections between them.The results of the research seem to be interesting.Firstly, the motives to be engaged in fitness practices were revealed. Thus, people indeed perceive the body and the appearance as a capital and an object for further investments. In return of these investments people get a variety of profits: new acquaintances, recondition of the health, become more attractive, more disciplined and organized. Moreover, we can confirm the hypothesis that the bodybuilding could not be classified as a professional sport in the context of Russia. Russian bodybuilders indeed have no material revenue and income of their competition activity – in contrast to their American and European colleagues. The motives of bodybuilders were identified and could not been considered in the paradigm of economic rationality. We have revealed that sportsmen classify this activity as a hobby or passion which does not guarantee the return. Bodybuilders mentioned as profits of being involved in this sport the possibility to differ from another people, get fame and publicity, and, in some cases, the addition to career as a fitness coach.

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