Public Relation Promotion Tools for Emerging Russian Singers

Student: Nalivalkina Polina

Faculty: School of Integrated Communications

Educational Programme: Specialist

Year of Graduation: 2014

In this thesis work is investigated the role of social media in promoting beginners musical performers. The study was a comparative comparison of Russian and Western experience in the use of technology PR-promotion and development of the strategy for promotion of a new musical project. The hypothesis of the study was the assumption that technology social media is most effective technology in the promotion beginner music of the performer. The structure of the paper presents an introduction, three chapters, conclusion, bibliography and appendices. In the research paper used 5 tables, 5 figures, 5 applications, 40 sources of literature. The total number of pages of my thesis 80.

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