Valuation of economic expediency of introduction of a new credit product to the market

<p>The topic of the bachelor graduation paper is &laquo;Valuation of Economic Expediency of Introduction of a New Product to the Market&raquo; It consists of 1 picture, 12 tables and 6 appendices. The work contents 79 pages in total. For conducting the research 45 literature resources have been used. The used works, books, articles and dissertations belong to both Russian and foreign authors.</p><p><strong>Key words: </strong>credit product, product launching, economic expediency, small and medium business, franchising.</p><p>The topic of the work is up-to-date, because a lot of new credit products for small business appear from time to time, and it becomes more and more difficult to differentiate products that are really needed at the market and the ones, that are launched exclusively for extension of product range of a bank. The credit product &ldquo;Business-Start&rdquo; (launched by Sberbank is 2011), which is analyzed in this work, is the first of its kind on the market of business lending and differs from other credit products, because it deals with the financing of franchising development. That is why the question, whether the credit product &ldquo;Business-Start&rdquo; is demanded by the market, is <strong>relevant.</strong></p><p>The <strong>aim</strong> of the research is conducting the analysis of economic expediency of introduction of the project &ldquo;Business-Start&rdquo; to the market. The <strong>object</strong> of the research is small business lending, the <strong>subject </strong>&ndash; the credit product &ldquo;Business-Start.</p><p>The <strong>hypothesis </strong>of the work is that the analyzed credit product is expedient from economic point of view.</p><p><strong>The first chapter</strong> deals with the theoretical material on the topic of lending, credit products, credit relationships and marketing tips of effective product launch. The fundamental principles of lending are described and the methods of creation of a marketing promotion strategy are overviewed.</p><p><strong>The second chapter</strong> consists of the analysis of main characteristics of small business in Russia and the main reasons, why the biggest part of the entrepreneurs prefer to take a credit for the development of their business. Moreover, the place of Sberbank on the market of banking services is described, and the growth of the franchising market in Russia is proved.</p><p>In <strong>the third chapter</strong> the project &ldquo;Business-Start&rdquo; is analyzed, the main characteristic of the credit product are compared with the ones of other products for small business. The economic expediency of the product is proved, because it is beneficial for all members of the credit relationships and for the market on the whole &ndash; the entrepreneurs get money for settling their own business, the bank enlarges its clients base, thus the market is growing and small business is developed.&nbsp;</p><p>&nbsp;</p><p align="left">&nbsp;</p>