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National Research University Higher School of EconomicsStudent ThesesDevelopment of recommendations for measuring and improving the effectiveness of the Bank's branches

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ekaterina Sunteeva
Development of recommendations for measuring and improving the effectiveness of the Bank's branches
Faculty of Management
Master’s programme
2014
Abstract In this paper analysis of the efficiency of the 47 branches of russian bank is presented. The analysis was conducted using Data Envelopment Analysis (DEA) technique. The resulting ranking of branches efficiency is presented for global city areas and separately for all country.The analysis was conducted using the following criteria: Footings, Expenses, Revenue, EBIT, number of client Acknowledgements. Values for criteria are presented for March 2014. Footings and Expenses are considered as inputs, and Revenue, EBIT and Acknowledgement are considered as outputs for studied system.The purpose of this work is research of the possibilities to increase the efficiency of the bank's branches.Following tasks were reached:- methodology of DEA for bank branch set was developed;- analysis of the effectiveness of the Bank's branches was carried out;- recommendations for enhancing the effectiveness of branches were given.The fact of high level of correlation between branches with low relative efficiency and those with expenses exceeding income was investigated. Dependence between the level of Footings and EBIT, Footings and Revenue was also found.The study proves that the method of DEA is useful tool for measuring the efficiency of the branches and leads to the following conclusions:the efficiency of the branch is affected by type of clients it serves. If branches serves VIP customers, the Footings takes high values and affects of the amount of profit and revenue are observed.location of the branch also determines the level of efficiency. Branches in big cities have shown the efficiency higher than branches, located in the regions. A downtown location leads to a high client flow and helps to attract new, VIP customers.The study allows to say that those branches which have not reached absolute efficiency need to increase profits, by reducing the expenses or/and increasing the amount of funds in the accounts of customers. It is possible due to attracting more customers, VIP customers and active promotion of banking products.

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