Analysis of willingness of companies to introduce an adaptive mobile version of a site and its efficiency in different industries

<p>The dissertation is devoted to willingness of Russian companies to introduce of adaptive mobile version of the site in different industries.</p><p>The objective of the research was to determine the recommendations for companies offering technologically innovative products in the Russian market, for example the introduction of adaptive mobile versions of websites of companies in various business sectors.</p><p>To achieve the objectives the following problems of the work were set :</p><p>&nbsp;&nbsp;&nbsp;&nbsp; 1.Analysis of relationship between&nbsp; the company&#39;s decision to implement or not&nbsp; of adaptive mobile version of the site and the industry the company belongs to.</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2. Analysis of the difference of companies conceptions about their mobile client in the context of&nbsp; their sectoral differences.</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3. Analysis&nbsp; companies understanding of the conversion of their mobile clients in various industries</p><p>To solve these problems the research was conducted in&nbsp; Russian companies in various industries . The study consisted of two parts , namely the survey of respondents and data analysis . The survey&nbsp; was conducted among the people&nbsp; who made decision or affected it , ie SEO companies and marketers . The&nbsp; CRM client base of the company Eski.mobi, which is engaged in the creation and implementation of adaptive mobile version of the site, was used to contact and interview respondents.The Russian companies in the following industries were chosen to carry out a survey :</p><p>- Theatres</p><p>- Internet stores</p><p>- Banks</p><p>- Airports</p><p>- The Enterprises engaged in&nbsp; selling and purchasing of real estate.</p><p>&nbsp;</p><p>Eski.mobi Company enters into CRM database only those companies&nbsp; which traffic to their sites where more than 500 people a day.</p><p>Upon completion of data collection&nbsp;&nbsp; the program SPSS was applied for the processing of the results. To assess the estimations factor analysis was conducted,&nbsp; the relationships of&nbsp; the factors with different variables were determined.The results of the research&nbsp; showed that only those companies whose activities and profits associated with the Internet audience understood the need to implement adaptive mobile version of the site.</p><p>In general, the introduction of adaptive mobile version of the site&nbsp; was very rare, because the companies were sceptical, they had complexity in budget allocation&nbsp;&nbsp; and decision-makers didn&rsquo;t understand the reasons for the need to introduce it.</p><p>&nbsp;To varying degrees, the company recognized its mobile client, but without a strong emphasis on the fact, that&nbsp; it was the main source of conversion. According to the data, obtained from the company Eski.mobi, the companies without&nbsp; qualitative mobile adaptive version of the site didn&rsquo;t have the&nbsp; high conversion of mobile clients.</p><p>The following recommendations were made on the basis of the work: for technological innovation the industries of Internet stores , banks and airports should&nbsp; be considered . The difficulties in negotiations for the industry of online stores may occured at the stage of understanding the target audience and its preferences and general trends. The solutions in the industry of banks and airports can be tightened at the stage of the budget debate .Real estate industry is ready to innovate on a clear understanding&nbsp; of the results. In the industry of theater there is no such&nbsp; high conversion of customers to immediately take a decision on the implementation of innovative technologies .</p>