Year of Graduation
The Identifying the Personal Constructs that the Youth Audience Apply to the Film Character Perception by means of Repertory Grid Technique
Faculty of Sociology
The purpose of the presented research is the identifying he system of constructs that the youth audience to the film character perception. Achievement of this purpose will give understanding what characteristics of the hero are necessary to build his image to draw attention of the viewer. Because there are the gaps in the study of the film character perception, it is required to choose a most optimal method and procedure of data collecting. The Repertory Grid Technique is suitable for the solution of research problems: identifying of individual constructs; understanding which constructs are used most often at the perception of the film character; receiving an assessment of characters by the constructs and the description of distinctions in these estimates depending on genre preferences of the viewer. The results of research show that most often used constructs are "smart-stupid", "the sociable-incommunicative", "beautiful-ugly", "with supernatural ability -the ordinary person", "the sincere-liar". Generally called constructs concern personal qualities of the hero: features of its character, talents, abilities and other characteristics describing the personality. Besides, on the average, respondents estimate characters by the revealed constructs closer to the scale middle, however, nearer to the construct pole, which is socially approved characteristic: clever, beautiful, sociable, polite, strong, sincere, etc. At last, assessments of characters by some constructs differ between the audience who prefer the comedy, the dramas, the detective, the fantasy, and the adventure movies.