The model of consumers' expectations towards hotel's additional services

<p>Nowadays hotels that render additional services face with a lot of problems. &nbsp;&nbsp;</p><p>The question of optimal parity and consumers satisfaction is key question for hospitality business. If hotel has high quality additional service, it will be well competitive.</p><p>To save its stable position, hotels need to support &nbsp;exist services in high level and &nbsp;develop new services for consumers comfort. Unfortunately, hotels management often forget or don&rsquo;t have time to think about future perspectives.</p><p>So hotel need to understand the level of it&rsquo;s services and consumer readiness to use it in the sane hotel for a long time. This question can be decide with consumers preferences analysis.</p><p>So <strong>the aim</strong> of this issue is to find consumers preferences and make model of them with Kano model method for additional services. The results will be use for quality rising recommendations for ANO &ldquo;ArchPolis&rdquo; hotel.</p><p>&nbsp;The main problems of issue are:</p><p>1. To find the essence of consumers preferences</p><p>2. Classification of consumers preference for hotels additional services.</p><p>3. Classification of hotels additional services.</p><p>4. To find problems of consumers preferences.</p><p>5. &nbsp;To find the most valid method to analyze consumers preferences.</p><p>6. To make analysis using the Kano model for hotels additional services.</p><p>7. To find the most and the less important characteristics for hotels additional services.</p><p>8. To make recommendations for additional services rising quality.</p><p><strong>The object of issue:</strong></p><p>The consumers of hotels additional services up to 18 years.</p><p><strong>The purpose of issue:</strong></p><p>Characteristics of hotels additional services&nbsp; that are the main for consumer.</p><p><strong>The hypothesis of issue:</strong></p><p>1. There are the most and the less important hotels additional services for consumer.</p><p>2. Some of the hotels additional services are operationalizing by consumers wrong.</p><p>3. The consumer preferences for hotels additional services are changing &nbsp;because of the aim of the holiday.</p><p>The result of issue are the classification of consumers preference for hotels additional services, the classification of hotels additional services, problems of consumers preferences, the most valid method to analyze consumers preferences, analysis using the Kano model for hotels additional services, the most and the less important characteristics for hotels additional services.</p><p>The novelty of the issue is to&nbsp; make model&nbsp; of factors that forming consumers preferences, using the Kano model for hospitality bussiniss and for hotels additional services, the classification of &ldquo;preference&rdquo; and &ldquo;service&rdquo;.</p><p>The result of master issue will be used for hotels additional services management in &ldquo;Nikola-Lenivets&rdquo; hotel.</p><p>The materials of the issue can be used for other hospitality organizations for planning the work with additional services.</p><p>&nbsp;</p><p>&nbsp;</p>