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Search of Marketing Possibilities for the Firm "Global Green" (company)

Student: Ermilov Daniil

Supervisor: Margarita Zobnina

Faculty: Faculty of Management

Educational Programme: Master

Year of Graduation: 2014

<p>The purpose of the paper is identifying of marketing opportunities for the firm &quot;Global Green&quot; and development of recommendations on using of identified opportunities in 2014-2015.</p><p>In line with abovementioned purpose the tasks of the paper are the following:</p><p>1) research of theoretical-practical princips of identifying of marketing opportunities for a firm;</p><p>2) gaining and analyze of information about micro- and macroenvironment of Global Green;</p><p>3) identifying of marketing opportunities for the firm &quot;Global Green&quot; and development of recommendations on using of identified opportunities.</p><p>Theoretical novation of the paper is comprised in having developed classification of value propositions which can be a base for positioning of products and services of firms whose value of products and services are sufficiently based on factors that customess regard as due factors.</p><p>Practical novation of the paper is comprised in having identified marketing opportunities for the firm &quot;Global Green&quot; and having developed of recommendations on using of identified opportunities.</p><p>The paper is based on desk research and empirical research as well. Empirical research has been realized in form of in-depth interview with heads or eight rural settlements and one urban settlement in Volgograd region of Russian Federation. Heads of rural settlements and urban settlements in Volgograd region are potential or real customers of Global Green.</p><p>As the result of the paper the answers on the following questions have been given:</p><p>1) What customer segments must be priority for Global Green?</p><p>2) What factors of positioning of products and services are important for potential or real customers of Global Green?</p><p>3) What channels of communication potential or real customers of Global Green uses?</p><p>4) What are advantages and disadvantages of products and services of Global Green in comparison with competitors&rsquo;?</p><p>5) Are there any important values for potential or real customers of Global Green except of satisfying of legal requirements?</p><p>6) If there are &ndash; what are they?</p><p>7) Is it possible to base differentiation of products and services of Global Green on characteristics uted to satisfying of legal requirements?</p>

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