Analysing and improving policy of discounts in diversified company

<p>During this study we need to analyze policy of discounts in the diversified company, to collect data about policy of discounts in the strategic business units (SBU) of this company, to evaluate this policies of discounts in terms of matching the objectives set before every SBU, to evaluate an economic influence of the different kinds of discounts in cases where the necessary data were available.</p><p>The main goal of this study is to develop a set of recommendations for the departments of the company, which would improve the policy of discounts used in each of the divisions. The study has the following research objectives:</p><p>1. To collect theoretical data about discounts, their forms, and the opinions of various authors.</p><p>2. To analyze the investigated company, its subsidiaries, their basic position on the market, identified the main objectives of each of the units.</p><p>3. To collect information about pricing in each of the studied SBU, and information about the kinds of discounts used in them.</p><p>4. To analyze used discounts in terms of their compliance with the objectives of the unit, and changes in the economic condition, associated with the use of specific types of discounts, in cases, where this is possible.</p><p>5. To offer some recommendations that will increase the effectiveness of policy of discounts in each of divisions, and also identified the reasons for which the company can not use a single discount policy in all divisions.</p><p>The main methods for evaluating the effectiveness of discounts is to establish a correspondence between types of used discounts and objectives set for the units. To estimate the specific types of discounts such techniques are used as break-even analysis to price changes, the impact of applying discounts to the revenue of the units, method of estimating discounts for off-season package, discussed in the work &quot;Pricing&quot; of&nbsp; Igor Lipsits and others.</p><p>Empirical basis for this study is the company &quot;Uley&quot; operating in the Tambov region, that is one of the most diversified company in the region.</p><p>One of the results obtained during the study, may be called theoretical collected information about methods of the pricing and different kinds of discounts. It was found that most of the authors are similar in their classifications of the discounts. The difference is only the slice in which the authors discuss the discounts. Some of the authors investigate issues connected with the economic impact of discounts; others are considered their impact on customers.</p><p>Also one of the main results of this study is the analysis of policy of discounts every SBU of the diversified company and formulating recommendations to improve policy discounts.</p><p>Also one of the findings of this study is to identify some reasons why it is impossible to create a unified policy of discounts in all diversified company in this particular case.</p>