The usage of internet - marketing for the promotion of a new business

<p>Internet is an integral part of modern life. Today, the Internet and its technology provide us with endless possibilities. Internet is actively used by many modern companies to run their own business because a global network has tremendous advantages. The subject of final qualifying work &quot;The usage of internet - marketing for the promotion of a new business&quot; is relevant, because it is not enough to conduct offline marketing activities. It is necessary to go online for successful existence and promotion of a company. Internet marketing is one of the most effective tools for promoting well-known organizations and quite new ones with the help of tools (company website, search and contextual advertising, viral, banner and e-mail marketing), which are described in details in the work. The aim of this work is to develop steps and explanations to promote a new online business, identifying the most important and effective tools in the initial stage.</p><p>There are the following tasks based on the objectives:</p><p>1. Considering the concept of the Internet - marketing, historical formation and theoretical features of statistical data;</p><p>2. Identifying similarities and differences between internet - marketing and traditional marketing;</p><p>3. Analyzing tools to promote the worldwide web;</p><p>4. Considering of new, non-standard methods that improve the efficiency of promotion in the network</p><p>5. Developing recommendations</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This work consists of several parts: introduction, three chapters, conclusion, bibliography, and the necessary application. The first chapter outlines the theoretical, statistical and research information on the internet - marketing, the importance of online business, consideration of necessary instruments. Here are raised important marketing terms. There is a comparison of traditional marketing and some innovative ways of promotion. The second chapter provides the specifics of usage the Internet - marketing for a new business, considers the experience of well-known company, here are the results of the survey. The third chapter is devoted to the practical application, the example of the new private educational company revealed the most effective methods by analyzing primary and secondary data, as well as observations. The center &quot;Programs of high thinking&quot; actively develops, grows, expands geographical boundaries. It provides a detailed explanation of doing business on the Internet from scratch. It sets out recommendations for improvement, then there are some conclusions on the results achieved. Namely, before the organization of the Internet - it is important to make traditional marketing analysis and actions (targeting, positioning, etc.), contextual and search advertising is extremely important, viral marketing is welcomed by users, but e-mail causes negative emotions. With the successful network marketing, yet it is impossible to promote an online business without implementing the basics offline.</p><p>&nbsp;</p><p>&nbsp;</p>