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Developing of Mathematical Support for Decision Support System for Clients Loyalty Programs Design

Student: Buyanov Dmitrij

Supervisor: Alexander V. Belov

Faculty: Faculty of Applied Mathematics and Cybernetics

Educational Programme: Specialist

Final Grade: 9

Year of Graduation: 2014

<p align="center">Developing of Mathematical Support for Decision Support System for Clients Loyalty Programs Design</p><p align="center">by</p><p align="center">D.I. Buyanov</p><h1>Abstract</h1><p><strong>Objects of research:</strong> marketing systems that use loyalty programs.</p><p><strong>Subject of research:</strong> methods of&nbsp; loyalty programs&rsquo; effectiveness calculating.</p><p><strong>Objective:</strong> designing of a decision support system for clients loyalty programs design.</p><p><strong>Result:</strong> algorithmic and mathematical supports, as well as information-logical model of decision support system database have been developed.</p><p><strong>Novelty:</strong> simple methods of&nbsp; loyalty programs&rsquo; effectiveness estimation and trend tracking in change of number of&nbsp; loyal customers, that focus on retail trade with short sales cycle, have been developed.</p><p><strong>Implementation prospects: </strong>the results of this wok will be used by MaykorExpertekcompany for creating a decision support system for loyalty management module in Trade House integrated accounting system.</p><p>Supervisor: associate professor, Ph.D. A.V. Belov.</p><p>2014</p>

Full text (added June 10, 2014) (670.99 Kb)

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