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Marketing strategy development the case of LTD "Budjet"

Student: Bitarova Dzerassa

Supervisor: Nadezda Alexsandrovna Kolesnik

Faculty: Faculty of Management

Educational Programme: Bachelor

Year of Graduation: 2014

<p align="center"><strong>Abstracts</strong></p><ol><li><strong>Topic of bachelor&rsquo;s thesis</strong></li></ol><p style="margin-left: 35.45pt;">&ldquo;Marketing strategy development the case of LTD &ldquo;Bujet&rdquo;&rdquo;</p><ol><li value="2"><strong>Student</strong></li></ol><p style="margin-left: 35.45pt;">Dzerassa Bitarova,</p><ol><li value="3"><strong>Supervisor</strong></li></ol><p style="margin-left: 35.45pt;">Kolesnik Nadezda</p><p>This paper presents the development of a marketing strategy for the company LTD &ldquo;Bujet&rdquo; which which contributes to its efficient. The work contains analysis of the theoretical data, analysis of the Russian market publishing houses, the external macro-publishing analyzed using PEST analysis . For assessment of the current state of &nbsp;the company were used BCG matrix , McKinsey matrix, Ansofs matrix, and SWOT analysis.</p><p>As a result of the analysis, it was recommended to apply an expanding market strategy by strengthening competitive advantage. In order to attract more readers it was recommended to complement the edition by additional analytical materials and increase the number of paying subscribers.</p>

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