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Study on the relationship between motivation and the degree of involvement of young people in volunteering.

Student: Petrova Natal`ya

Supervisor: Olga Konstantinovna Oyner

Faculty: Faculty of Management

Educational Programme: Bachelor

Year of Graduation: 2014

<p><strong>Abstract.</strong>&nbsp; Study on the relationship between motivation and the degree of involvement of young people in volunteering.</p><p>At present, non-profit organizations are in constant search for methods to improve their marketing strategies in order to attract one of their most important resources -volunteers. This thesis aims to identify the patterns of young volunteers. This will help NGOs improve the efficiency of their marketing campaigns aimed at volunteers.</p><p>The aim of this thesis is to&nbsp; identify the relationship between motivation and the degree of involvement of young people in doing volunteer work. Subject matter of the study was young volunteers between 16-27 years old, current or former students of Higher School of Economics, Moscow.&nbsp; Scope of the thesis was motivation and&nbsp; &nbsp;the degree of involvement&nbsp; into volunteering. As the indicators of involvement&nbsp; such factors were used as the frequency of participation, the number of donated time and type of activity performed in the non-profit organizations. Data was gathered&nbsp; by the exploratory study, which consisted of an online survey of young volunteers. Methods of data analysis included factor analysis, steam Pearson correlation, contingency tables, chi-square comparison of means, t-test for independent variables, etc.</p><p>The outcome of the study are the following: Firstly, six groups of motives influencing the decision of young people to join the volunteer activities were identified: access to information / social relationships, self-actualization, development of skills / career, important person, altruistic / religious motives and process motives. The most common of these motives among young people&nbsp; are self-actualization, access to information / social contacts and process motives. Secondly, the correlation between the frequency of participation of volunteers and type of motivation was found. It turned out&nbsp; that two of the three most popular motives (career development / skills and self-actualization)&nbsp; has a consequence the greatest&nbsp; frequency of participation. Thirdly, with the help of this study, it was found that there is a direct correlation between the frequency of participation in volunteering&nbsp; and the number of hours devoted to the organization in the last month. According to the survey&nbsp; NGOs should expect an average of 27 hours of volunteer work by young people monthly.&nbsp; It should be noted that young people with the motivation of &nbsp;&nbsp;important person devote on average&nbsp; much lower amount of time to non-profit organizations that people with other motivations do.</p><p>Fourthly, it has been proven that young people combining work and study &nbsp;show higher&nbsp; levels of volunteering frequency than people with only one type of activity: studies or work.</p><p>Another result of this work was the discovery that people with certain motivation are inclined to a certain types of activity in non-profit organizations. People with the process motivation are more likely&nbsp; to be engaged in such activity as&nbsp; collecting information / e-mail analysis/ &nbsp;phone calls receiving. Young volunteers&nbsp; with the&nbsp; motivation&nbsp; to access information / social contacts are more prone to such activities as grooming for the sick in the hospital or at home than volunteers with other types of motivation. Other types of activities&nbsp; have&nbsp;&nbsp; almost the&nbsp; same&nbsp; probability to be done by volunteers of all types of motivations.</p><p>&nbsp;</p>

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