Using Internet communications to promote credit cards

<p align="center"><strong>Annotation to the final qualifying work Bondar L.A.</strong></p><p><br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The theoretical significance of the final qualifying work is to review scientific articles, reviews of research in the field of marketing communications theory, the opinions of various scholars on the topic.</p><p><br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The practical significance of the study, which includes a variety of recommendations and the results proved the possibility of their application in the banking / financial sector, namely the Bank Zenit, which will contribute to the qualitative improvement of the process of internet communications to promote the credit card of the bank.</p><p><br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The purpose of the presented work is to identify the capabilities and limitations of using the Internet to promote communications credit cards.<br />Object of research - analysis of the possibilities and limitations of the use of internet communication for the promotion of credit cards.<br />Study subject - Bank ZENIT, considering its practice of Internet communications to promote credit cards.</p><p><br />Objectives:<br />1. Expand the concept of online communications;</p><p>2. Select types of Internet communications;</p><p>3. Identify the capabilities and limitations of types of Internet communications;</p><p>4. Present process factors and methods for selecting channels of Internet communications;</p><p>5. Analyze the practice of Internet communications in the segment of credit card / western submit examples;</p><p>6. Analyze the current situation of Internet communications to promote credit cards, Bank ZENIT;</p><p>7. Provide information to the target audience, positioning and strategy of Bank ZENIT;</p><p>8. Suggest recommendations to help improve the quality of the process of Internet communications to promote credit cards for Bank ZENIT.</p><p>The main purpose of this study was to investigate the internet - communication of a major Russian banks - Bank ZENIT. Studies have been conducted which showed that banks use online communication for the following reasons:</p><p>- A dynamic form of communication with the user;</p><p>- Effective way of competition;</p><p>- The modern way of differentiation;</p><p>- Cost-effective strategy;</p><p>- A good way of &quot;forming your customer&quot;;</p><p>- &quot;Mirror&quot; general market.</p><p>Internet - communication in Russia - is a relatively young industry, but growing very rapidly. [34] New technologies are being introduced literally every day, and more and more companies are actively implementing internet - communication in their marketing strategies, what then tell researchers in their case studies, company in their reports and the business press in the news. At the same time, the industry is in need of structuring, development of adapted technologies and attracting more users, which was conducted as part of this work.<br />First, it reveals the concept of Internet communications, and the main types, capabilities and limitations.</p><p>Secondly, the process was presented, factors and methods for selecting channels of Internet communications.</p><p>Third, were presented the practice of Internet communications in the segment of credit cards and examples of western countries.</p><p>Fourth, an analysis of the current situation in the Internet - Communications in order to promote credit cards, Bank ZENIT, presented information on the target audience, positioning and advertising strategy of the Bank.</p><p>Fifth, were offered recommendations to help improve the quality of the process of Internet communications to promote credit cards for Bank ZENIT.</p>