Marketing support of innovative project

<p>The volume of final qualifying work are 96 &nbsp;pages that consist of&nbsp; 34 tables, 18 pictures and 14 pages of the application.</p><p>The structure of work: introduction, three chapters, conclusion and application.</p><p>When we writing the project have been used 69 literary sources.</p><p>Object of study is OOO &ldquo;Energon AKB&rdquo;</p><p>Subject of study: integrated marketing communications in shaping the leading brand positions.</p><p>Problem is the lack of an overall communications strategy of innovation.</p><p>Nowadays , this activity is conducted by various federal authorities, institute of development, within sectoral programs, however, it is based on outdated technology&nbsp; of ensure communication activities.</p><p>Companies which involved in information support activities of government agencies and development institutions do not have sufficient strategic vision and experience, mechanically transferred the experience of other industries in this complex field.</p><p>This is obviously, that the solution of problems outlined above is only possible through the creation of systemic practice of communication at all stages and areas of innovation&nbsp; system.</p><p>The purpose of the ( final qualifying work) is explore the possibilities of integrated marketing communications, the use of which will promote brand`s awareness, increase of market share and growth of the company making or implementing innovative product.</p><p>For achieve this purpose, we are following main tasks:</p><p>- To review existing theoretical aspects of innovative marketing and ability of its integration, highlighting the role of advertising as marketing communications.</p><p>- To explore the formation of the leading brand`s positions OOO &ldquo;Energon AKB&rdquo;;</p><p>- - To offer a program to establish and implementation of selected programs to promote produced batteries for motorcycles of&nbsp; brand DELTA for motor vehicles of for motor vehicles of the company OOO &ldquo;Energon AKB&rdquo;.</p><p>The theoretical significance of the final qualifying work is to study the theoretical foundations of integrated marketing communications.</p><p>The practical significance are performed analysis of marketing and developed activities to promote batteries pose methodological basis for enterprises to supply batteries.</p><p>When writing the final qualifying work were used methods of scientific research: comparative methods and system analysis, synthesis and analysis of statistical data, the study of the legal framework, the study of monographic publications and articles, analytical method.</p><p>The results of marketing research can be used as a basis for providing and implementing similar innovation projects.</p><p>&nbsp;</p><p>&nbsp;</p>