Perception of Online Advertising by Consumers with Different Economic-psychological Status

Student: Mukhatova Dar`ya

Educational Programme: Bachelor

Year of Graduation: 2014

<p>The present study is connected with perception of online advertising. Lately online advertising became widespread due to total development of the Internet. The major problem is that not all advertising is ethical in relation to humans from different strata of society. The purpose of the project is to analyze which features of online advertising aggravate the process of differentiation of society. The survey intended to investigate how social economic status may affect on consumer’s perception in the Internet.</p>

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