• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Dar`ya Muxatova
Perception of Online Advertising by Consumers with Different Economic-psychological Status
Faculty of Psychology
Bachelor’s programme
2014
The present study is connected with perception of online advertising. Lately online advertising became widespread due to total development of the Internet. The major problem is that not all advertising is ethical in relation to humans from different strata of society. The purpose of the project is to analyze which features of online advertising aggravate the process of differentiation of society. The survey intended to investigate how social economic status may affect on consumer’s perception in the Internet.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses