Year of Graduation
Trust as a Factor of Psychological Effectiveness in Social Advertising
Faculty of Psychology
This paper refers to psychology of advertising and studies psychological effectiveness of advertising and particularly its main factor is trust. The choice of the subject is determined by lack of researches in this subject area. The general purpose of the research is to describe and to analyze the ways psychological effectiveness influence trust in viewers. The results anticipated could advance our understanding of the psychological effectiveness of advertising. The new information emerging from the analysis of the data will be useful for further studies on psychology of advertising and can help to elaborate specific issues in this field.