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SEO Optimization and Conversion Increase of Website of Company, which Sale Commercial Vehicles

Student: Krupnov Andrej

Supervisor: Victor Victorovich Marshirov

Faculty: Faculty of Informatics, Mathematics, and Computer Science (HSE Nizhny Novgorod)

Educational Programme: Bachelor

Year of Graduation: 2014

<p><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">The purpose of the work is to investigate and to apply the methods, ways and tools used to promote a site in information retrieval systems and to improve the conversion of the site of &laquo;ST Nizhegorodec&raquo; company&nbsp;</span><a href="http://vk.com/away.php?to=http%3A%2F%2Fst-nn.ru" style="color: rgb(43, 88, 122); text-decoration: none; cursor: pointer; font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;" target="_blank">st-nn.ru</a><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">.</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">The first chapter is devoted to the review of retrieval systems and to the justification of choice of the retrieval system &laquo;Yandex&raquo; as the priority for promotion. It has been chosen because of geolocation&rsquo;s settings more exact and affixment of the site to the home region, and as consequence - commercial SERP in regions more clear.</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">The main parameters of the two biggest retrieval systems, &laquo;Yandex&raquo; and &laquo;Google&raquo; , which take up the leading position in the domestic market of search are also examined in this work.&nbsp;</span><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">The priority factors for ranking are described: in spite of similarity of algorithms of analysis, there are fundamental differences in the allocation of values of particular factors. Also the most frequent filters, which are imposed on the site as a result of delinquency violation of serach engine license&nbsp;</span><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">are described.&nbsp;</span></p><p><br style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;" /><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">The second part contains modern conceptions of working on inner optimization. The work on the site&rsquo;s promotion is described in a staged manner, from the selection of queries for promotion, till the creation of &nbsp;landing pages, which, in future, take part in the data output.</span></p><p><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">The third part is about external optimisation. On the example- trade site GoGetLinks. Clearly described step-by-step full process of link-wage building. To check donor`s sites used special plug-in for FireFox browser - RDS Bar. In order to control link-wage used Yandex.Webmaster service.</span></p><p><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">&nbsp; In the fourth part defined the importance of user-action factors. Discussed main trands and aspects of usability analyses and web-design creation.</span></p><p><span style="color: rgb(0, 0, 0); font-family: tahoma, arial, verdana, sans-serif, 'Lucida Sans'; font-size: 11px; line-height: 16.5px;">&nbsp; In this work were sold complete guide to project management.&nbsp;</span>All the recommendations resulting from the analytical work were implemented in conjunction with the technical Department of the Internet company R-top (LLC &quot;I. Development&quot;), which confirms the certificate of introduction of the results of FQW in practice of work of the company.</p>

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