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Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Andrej Krupnov
SEO Optimization and Conversion Increase of Website of Company, which Sale Commercial Vehicles
Bachelor’s programme
2014
The purpose of the work is to investigate and to apply the methods, ways and tools used to promote a site in information retrieval systems and to improve the conversion of the site of «ST Nizhegorodec» company st-nn.ru.The first chapter is devoted to the review of retrieval systems and to the justification of choice of the retrieval system «Yandex» as the priority for promotion. It has been chosen because of geolocation’s settings more exact and affixment of the site to the home region, and as consequence - commercial SERP in regions more clear.The main parameters of the two biggest retrieval systems, «Yandex» and «Google» , which take up the leading position in the domestic market of search are also examined in this work. The priority factors for ranking are described: in spite of similarity of algorithms of analysis, there are fundamental differences in the allocation of values of particular factors. Also the most frequent filters, which are imposed on the site as a result of delinquency violation of serach engine license are described. The second part contains modern conceptions of working on inner optimization. The work on the site’s promotion is described in a staged manner, from the selection of queries for promotion, till the creation of landing pages, which, in future, take part in the data output.The third part is about external optimisation. On the example- trade site GoGetLinks. Clearly described step-by-step full process of link-wage building. To check donor`s sites used special plug-in for FireFox browser - RDS Bar. In order to control link-wage used Yandex.Webmaster service. In the fourth part defined the importance of user-action factors. Discussed main trands and aspects of usability analyses and web-design creation. In this work were sold complete guide to project management. All the recommendations resulting from the analytical work were implemented in conjunction with the technical Department of the Internet company R-top (LLC "I. Development"), which confirms the certificate of introduction of the results of FQW in practice of work of the company.

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