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Representation of ethnicity in media culture (at the example of the image of a "Caucasian" in Russian television news programs in 2010 - 2013.)

Student: Lejla Demirova

Supervisor: Victoria O. Vasileva

Faculty: School of Cultural Studies

Educational Programme: Bachelor

Year of Graduation: 2014

<div>Representation of ethnicity in media culture&nbsp;</div><div>&nbsp;</div><div>(at the example of the image of a &quot;Caucasian&quot; in Russian television news&nbsp;</div><div>&nbsp;</div><div>programs in 2010 - 2013.) &quot;.</div><div>&nbsp;</div><div>Demirova L.O.</div><div>&nbsp;</div><div>The student of group number 401&nbsp;</div><div>&nbsp;</div><div>In today&#39;s world of information mass media occupy one of the most significant&nbsp;</div><div>&nbsp;</div><div>places in the public life. A special place in the media takes TV because this source&nbsp;</div><div>&nbsp;</div><div>of information is the most affordable, most attractive for members of different&nbsp;</div><div>&nbsp;</div><div>ages, social and political groups, urban and rural residents.&nbsp;</div><div>&nbsp;</div><div>The world changes dramatically. There are national borders, but there are no&nbsp;</div><div>&nbsp;</div><div>information borders. The world is becoming multi-ethnic, so ethnic theme is&nbsp;</div><div>&nbsp;</div><div>particularly relevant today.&nbsp;</div><div>&nbsp;</div><div>Thus, the TV news is a very powerful tool of the representation of the ethnicity.</div><div>&nbsp;</div><div>The image of a &ldquo;Caucasian&rdquo; is widely used, and it has become the epitome of&nbsp;</div><div>&nbsp;</div><div>negative human qualities.</div><div>&nbsp;</div><div>Very often, the mass media represents a generalized image of a &quot;Caucasian&quot;, not&nbsp;</div><div>&nbsp;</div><div>taking into account national peculiarities of ethnicity, its territorial affiliation&nbsp;</div><div>&nbsp;</div><div>and even its religion. Due to the heterogeneity of the society, the use of ethnic&nbsp;</div><div>&nbsp;</div><div>information can serve as a tool of manipulation of people&#39;s consciousness.</div><div>&nbsp;</div><div>The subject of the research: identifying models of the representation of the&nbsp;</div><div>&nbsp;</div><div>ethnicity in the TV news of channels &quot;Russia 1&quot;, &quot;Russia 24&quot;.</div><div>&nbsp;</div><div>The object of the research: the TV news program channels &quot;Russia 1&quot;, &quot;Russia 24&quot;&nbsp;</div><div>&nbsp;</div><div>with ethnically marked pictures of &quot;Caucasians.&quot;</div><div>&nbsp;</div><div>The purpose of this work: to explore the representation of the image of&nbsp;</div><div>&nbsp;</div><div>a &quot;Caucasian&quot; in the TV news for the center channel for 2010-2013 to reveal the&nbsp;</div><div>&nbsp;</div><div>mechanisms of the construction and the reproduction of this image.</div><div>&nbsp;</div><div>The implementation of this goal involves the following tasks:</div><div>&nbsp;</div><div>1. To examine the scientific approaches to the study of the ethnicity and the ethnic&nbsp;</div><div>&nbsp;</div><div>media reporting;</div><div>&nbsp;</div><div>2. To examine the discourse of the TV news and methods of analysis;</div><div>&nbsp;</div><div>3. To summarize the studied material, then to make their own model of analysis of&nbsp;</div><div>&nbsp;</div><div>the TV news;</div><div>&nbsp;</div><div>4. To select number of news programs on the channels &quot;Russia 1&quot;, &quot;Russia 24&quot; for&nbsp;</div><div>&nbsp;</div><div>information about the use of the ethnic Caucasians, based on the monitoring;</div><div>&nbsp;</div><div>5. To analyze news programs selected from the standpoint of the generated&nbsp;</div><div>&nbsp;</div><div>analysis model.</div><div>&nbsp;</div><div>6. To identify mechanisms and models of the representation of the ethnic image of&nbsp;</div><div>&nbsp;</div><div>a Caucasian.</div><div>&nbsp;</div><div>The hypothesis is, the assumption that TV news programs use certain models of&nbsp;</div><div>&nbsp;</div><div>the representation to create a stereotypical image of a &quot;Caucasian.&quot;</div><div>&nbsp;</div><div>The empirical base of the research presents news programs of TV channels &quot;Russia&nbsp;</div><div>&nbsp;</div><div>1&quot;, &quot;Russia 24&quot;.</div><div>&nbsp;</div><div>The research has concluded that the mass media is a powerful mechanism that&nbsp;</div><div>&nbsp;</div><div>allows to represent the ethnicity. Depending on how it is done, public opinion is&nbsp;</div><div>&nbsp;</div><div>formed.&nbsp;</div><div>&nbsp;</div><div>In this research were studied concepts such as &quot;ethnicity&quot;, &quot;ethnic information&quot;,&nbsp;</div><div>&nbsp;</div><div>was done an excursion into the history of the Caucasian image, was traced the&nbsp;</div><div>&nbsp;</div><div>transformation of the image over time, that allows to highlight ethnically colored&nbsp;</div><div>&nbsp;</div><div>markers, based on which were further investigated.</div><div>&nbsp;</div><div>Based on the prevailing scholarly discourse of the TV news, we have determined&nbsp;</div><div>&nbsp;</div><div>the structure of the analysis, the unit of which had taken a separate news story.&nbsp;</div><div>&nbsp;</div><div>Although the information provided by the mass media, divided into&nbsp;</div><div>&nbsp;</div><div>positive, neutral and negative, the largest number of the subjects, which&nbsp;</div><div>&nbsp;</div><div>involve &quot;Caucasians&quot; associated with information about criminal and terrorism.</div><div>&nbsp;</div><div>As it turned out, ethnical information is rather intense. As a result the audience&nbsp;</div><div>&nbsp;</div><div>forms the ethno-cultural stereotype of the image of a &ldquo;Caucasian&rdquo;.</div>

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