Brand valuation of Intercollegiate Championships St. Petersburg by KVN

<p align="center"><strong>Abstract </strong></p><p align="center">&nbsp;</p><p>Theme: Brand Valuation of Intercollegiate championship of St. Petersburg on KVN</p><p>The total volume is 75 pages, on which placed 17 tables and 5 pictures</p><p>Keywords: brand, nonprofit brand, intellectual property, intangible assets, brand evaluation method</p><p>Object of study: Intercollegiate Championship of St. Petersburg on KVN.</p><p>The subject of work: Intercollegiate Championships St. Petersburg on KVN.</p><p>The graduate work includes an introduction, three chapters and conclusion.</p><p>The introduction describes the relevance of research of the chosen direction, moreover in the introduction the author raises the problem, gives purpose of the study, define object, a subject of scientific research. The methodological base of research is specified, is also concentrated in the introduction. In continuation the author specifies the theoretical, practical importance of research</p><p>In chapter 1 the conceptual framework of a brand, a role and value of a brand, the purpose of its use is analyzed. The comparative analysis of already existing definitions of a brand is made, negative and positive lines of everyone are tried to discover. The author&#39;s concept of a brand is entered. Then the concept a noncommercial brand is entered, distinctive features and factors of noncommercial brand are analyzed.</p><p>In chapter 2 the comparative analysis of already existing techniques is carried out according to an organization brand. Pluses and minuses of each of methods are considered.</p><p>The short review of movement is provided in a chapter 3 &ndash; KVN. The review of the estimated organization &ndash; the Interuniversity Championship of St. Petersburg on KVN is given. The assessment of a brand of the Interuniversity Championship of St. Petersburg on KVN in comparison with other leagues of KVN operating in St. Petersburg is carried out. Further own model of estimation of cost of the brand, based on fundamental knowledge of a brand management, marketing and the theory of finance is developed. The brand assessment is carried out, indirectly using the Brand Equity method. Estimation of cost of a brand of the Interuniversity Championship of St. Petersburg on KVN by means of other developed model of an assessment of a brand of non-profit organization is carried out. The assessment of quality of editing, infrastructure, etc. on ball system respondents becomes clear. In the conclusion it is told about actions for brand increase</p><p>In the conclusion the assessment of the carried-out work becomes, and the results are summed up.</p>