Social media influence on sales of music products

Student: Stefanskaya Ekaterina

Educational Programme: Master

Year of Graduation: 2014

<div class="page" title="Page 2"><div class="layoutArea"><div class="column"><p style="text-align: justify;"><span style="font-size: 12.000000pt; font-family: 'Cambria'">As both researches and business specialist have started to study a potential of social networks, understanding social network influence on business has become one of the most important issue. Current research aims to determine an influence of social networks on music sales. It includes analysis of artists-generated content and examines influence of each content-category on music tracks sales. Research is based on datasets collected from a social network Facebook and an Internet platform Digital Data Sales. </span></p><p style="text-align: justify;"><span style="font-size: 12.000000pt; font-family: 'Cambria'">Key words: Social networks, Content analysis, Sales, Music industry </span></p></div></div></div><p> </p>

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