Branding of School № 2095 "Pokrovsky Quarter"

Student: Marina Kseniia

Educational Programme: Communication Design (Master)

Year of Graduation: 2016

The purpose of the study is to find out how the school staff communicates with students and their parents. The main reasons people choose the school are family income, residence, parent’s opinion and their intention to give the child an appropriate education. Depending on the target audience three types of schools have been identified: the elite private schools, the innovative schools, ordinary community schools. The research contains detailed investigation of more than four schools of each type. The visual images and messages, corresponding to the school brand, were been analyzed during the study. The study is based on information of the official school sites, promotional videos, school performance statistics sites, websites of design studios, which were involved in school branding, social networking, and intermediary organizations websites for studying abroad.

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