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National Research University Higher School of EconomicsStudent ThesesBehavioural Strategy of Limited Capacity Agents on the Search Advertisement Market and its Implications on the Classical Model

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anton Kholodkin
Behavioural Strategy of Limited Capacity Agents on the Search Advertisement Market and its Implications on the Classical Model
2016
In my thesis I describe and study equilibrium in the search advertising market. I show the

strategies, payoffs and order of advertisers on this market in different models. For clear

understanding of their strategies I describe three different models: classical model with classical

advertisers that have unlimited capacity and budget, model involving advertisers with limited

capacity only and mixed model that involves both types of agents. I study general tendencies to

explain why sometimes better advertiser take lower positions. Finally, I compare the results

received from these models, explain their differences, and give some examples.

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