The Valuation of the Brand of the Insurance Companies and Analysis of its Impact on Investment Attractiveness

Abstract The main topic of graduation work is “The Valuation of the Brand of the Insurance Companies and Analysis of its Impact on Investment Attractiveness” The work prepared by the student Alexandra Kharybina studying in university Higher School of Economics Subject of the research- valuation of the brand Object of the research- insurance companies The main aim of the research is to determine factors that affect and influence the price of the brand of insurance companies that also have impact on investment attractiveness. All of the aims may be reached by solving following issues: • Determination of the brand uniqueness • Representation of the basic ways of estimation of the brand value with variety of methods • Analysis of the factors that are necessary for future regression Through the research we use following methodology: • Logical method - consist of analysis, processing and comparison of different data and sources • Creating of the model • Processing with the result The graduation work consists of forty-nine pages and consist of: introduction, three chapters, used literature and attachment. For getting results was used 19 sources of literature. First chapter: We present theoretical approaches for valuation of the brand. Moreover we broaden these approaches to the insurance field. Second chapter: We also take into consideration the price of the brand of the insurance companies and investment attractiveness in them. Additionally, the model is being made with the help of R Studio. Third chapter: Analysis of the results from second chapter. After we discuss all the factors that were significant in the model. The relevance of the topic of our research proved with the fact that even though there are different ways for brand estimation the complexity of their use make them useless.