• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Nataliya Smirnova
Сrowdfunding for Services as Marketing Communication Tool in Event Management (Entertainment)
Advertising and Public Relations
(Bachelor’s programme)
7
2016
This graduate qualification work is devoted to the use of crowdfunding for services as marketing communication tool in event management (entertainment). Crowdfunding is stage in the development of marketing theory of co-creation and has proved its efficiency as a tool. The relevance of this work applies to the fact that the event management (entertainment) at the moment has a hack of marketing communications which could reduce business risks in the industry. The author aims to develop business communication algorithm using crowdfunding tool in event-management. Using SWOT-analysis crowdfunding tool in event-management and the survey author achieves the goal of the research and presents the algorithm of communication.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses