Сrowdfunding for Services as Marketing Communication Tool in Event Management (Entertainment)

Student: Smirnova Nataliya

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2016

This graduate qualification work is devoted to the use of crowdfunding for services as marketing communication tool in event management (entertainment). Crowdfunding is stage in the development of marketing theory of co-creation and has proved its efficiency as a tool. The relevance of this work applies to the fact that the event management (entertainment) at the moment has a hack of marketing communications which could reduce business risks in the industry. The author aims to develop business communication algorithm using crowdfunding tool in event-management. Using SWOT-analysis crowdfunding tool in event-management and the survey author achieves the goal of the research and presents the algorithm of communication.

Full text (added May 12, 2016)

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