• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Marketing in B2C in E-Commerce

Student: Gankina Polina

Supervisor: Oleg Vlades

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2016

The present research refers to a phenomenon of e-commerce and online-marketing tools, used by B2C companies. This investigation deals with an attempt to study specific features of e-marketing and its features for small, medium and large online stores. The major research question of the study is to find out any relevance of using different e-marketing tools depending on a stage of development of online store. Besides, the present research analyzes and highlights current trends in e-commerce and in using of different e-marketing tools in B2C. The present thesis will be helpful for further investigations of e-marketing in B2C. Also, formulated results could be used by e-marketing managers and marketing department of online stores for optimization of their own marketing strategies.

Full text (added May 12, 2016)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses