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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Polina Gankina
Marketing in B2C in E-Commerce
Advertising and Public Relations
(Bachelor’s programme)
8
2016
The present research refers to a phenomenon of e-commerce and online-marketing tools, used by B2C companies. This investigation deals with an attempt to study specific features of e-marketing and its features for small, medium and large online stores. The major research question of the study is to find out any relevance of using different e-marketing tools depending on a stage of development of online store. Besides, the present research analyzes and highlights current trends in e-commerce and in using of different e-marketing tools in B2C. The present thesis will be helpful for further investigations of e-marketing in B2C. Also, formulated results could be used by e-marketing managers and marketing department of online stores for optimization of their own marketing strategies.

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