Artificial Intelligence Technologies in FMCG Advertising

Student: Menchik Svyatoslav

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2016

Topic: "Аrtificial intelligence Technologies in FMCG advertising" Object of study: the FMCG Market in Russia and the world Subject of research: artificial intelligence technology.in the field of FMCG market and Retail. Key words: FMCG, Artificial intelligence, economic crisis, political situation, retail. The study includes 3 chapters, introduction, conclusion, and references. In the introduction the aims and objectives of the research, problem, hypothesis, actuality is prescribed. The first Chapter describes the history of artificial intelligence, its impact on the advertising market. In the second Chapter the analysis of secondary data of FMCG market in Russia and the world, the tendency for the introduction of AI technologies to the market. In the third Chapter, the analysis of case studies to confirm the hypothesis.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses