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Educational Programme
Final Grade
Year of Graduation
Svyatoslav Menchik
Artificial Intelligence Technologies in FMCG Advertising
Advertising and Public Relations
(Bachelor’s programme)
Topic: "Аrtificial intelligence Technologies in FMCG advertising"

Object of study: the FMCG Market in Russia and the world

Subject of research: artificial intelligence technology.in the field of FMCG market and Retail.

Key words: FMCG, Artificial intelligence, economic crisis, political situation, retail.

The study includes 3 chapters, introduction, conclusion, and references.

In the introduction the aims and objectives of the research, problem, hypothesis, actuality is prescribed.

The first Chapter describes the history of artificial intelligence, its impact on the advertising market.

In the second Chapter the analysis of secondary data of FMCG market in Russia and the world, the tendency for the introduction of AI technologies to the market.

In the third Chapter, the analysis of case studies to confirm the hypothesis.

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