Digital Communication in the Banking Sector in Russia

Student: Shurmistova Kristina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2016

The work consists of an introduction, three chapters, conclusions, bibliography and appendices. The first chapter describes the essence of the banking market in Russia, the traditional means of communication in the banking sector. The second chapter describes Digital Communications, Digital Communications in world experience and the situation in the Digital banking market in Russia. The third chapter describes the study of the preferences of customers of Russian banks regarding banking and Digital detected model of successful communication of Russian banks in the Digital Environment.

Full text (added May 12, 2016)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses