The Role of Brand in Changing Stereotypes in Modern Society

Student: Panova Kristina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2016

Nowadays there is a widespread opinion that brands create social stereotypes. However the tendency of the last year is the opposite - brands raise in their communication socially significant themes in order to change social stereotypes. The aim of this research is to define the role of brand in the process of changing social stereotypes in modern society

Full text (added May 12, 2016)

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