Transmedia Technologies in Terms of Communication with the Audience of Entertainment Television Projects

Student: Sanina Mariia

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2016

Modern Russian and foreign television industry has undergone significant changes over the last 20 years: there was a transformation of the viewing media consumption patterns, changes in the technology of content formation and promotion. The modern consumer is gradually starting to take an active position in the interaction with the content. The study is focused on the new method of communication - transmedia. In the study transmedia communication model is designed, the Russian practice of application of this technology is analyzed, the comparative analysis of the applications "Second screen" of CTC TV channel and "TNT-Club" of TNT channel was done. The features of television entertainment content consumption by the audience aged from 14 to 34 years were brought out

Full text (added May 12, 2016)

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