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Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Kseniia Starkina
Regulation of Medical Drug Advertising on the Internet: Contemporary Practices
Advertising and Public Relations
(Bachelor’s programme)
10
2016
This study aims to investigate how pharmaceutical companies communicate with their target audiences on the Internet in Russia and more importantly how it is regulated as there are many examples of unethical promotion of medical drugs raising questions in the society. In the study we will analyse Russian laws concerning promotion of pharmaceuticals and legislation of this activity in other countries (e.g. the USA, Turkey and Germany). Examples of online drug advertising will be provided. In the final part of the research we will provide results of interviews with pharmaceutical specialists in Russia and foreign countries to discover the ways of efficient control of online advertising without its complete prohibition.

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