Effect of Imports Phase-out Policy in Pharmaceutical Products Promotion

Student: Tereshchenko Anna

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2016

Currently, the policy of import substitution is declared in Russia. In this regard, it is changing not only the economic situation in the country, but also a common communication background. The purpose of this work- study the effect of the background communication, as well as to analyze the positioning of Russian and foreign companies in terms of public relations. In this work different approaches to the study of topics: survey, expert interviews, case study.

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