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Formulation of Marketing Conception for the New Educational Product with the Elements of Imitation Strategy

Student: Isaeva Tatyana

Supervisor: Mikhail Shushkin

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Final Grade: 7

Year of Graduation: 2016

This work is devoted to the development of the concept of a new educational product of non-standard format with the elements of the imitation strategy as foreign experience and techniques in a private language school. This topic is relevant, the market of teaching foreign languages ​​is now a dynamically growing and developing, and is promising activity. In the course of the following problems were solved: The critical analysis of the theory and practice of imitation strategies, as well as the basic tools and directions to adapt products and services. Studied the practice of imitation in the market of foreign language educa tion. Studied the market of foreign language educa tion in Nizhny Novgorod and analyzed the demand for the new format of the programs for this market. As a result, a new commercial project of new educational product on the basis of the imitation strategy in teaching English for preschool children has been presented with described in detail the proposed format and pricing policies, as well as the proposed strategy for promoting the product.

Full text (added May 12, 2016)

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