Problems Analysis and Improvement of a Sports Team's Marketing Strategy

Student: Zakharova Anna

Supervisor: Ekaterina A. Makarova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2016

1. Problems analysis and improvement of a sports team 's 2. Zakharova A.E. 3. Makarova E.A., Candidate of Sociological Sciences, Associate Professor 4. Direction of preparation – management, education program – Marketing 5. Master's thesis includes 122 pages, 13 figures, 3 tables, 30 sources. Master's thesis consists of the general characteristics of the work, an introduction, three chapters, conclusion, bibliography and appendices. 6. Keywords: sports marketing, sports club, marketing, sports club, sports fans, sports event, sports team, promotion, ticketing program, club paraphernalia, souvenirs. 7. The purpose of the master's thesis - Development of recommendations to improve the marketing strategy of a sports team. 8. In master's thesis has been studied sports marketing concept, was conducted a comparative analysis of sports marketing in Russia and abroad. A study was conducted, it formulated its basic results and also a competitive analysis, interview with the top management team and developed a questionnaire, and the recommendations have been developed to improve the BC Strategy "Nizhny Novgorod".

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