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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ekaterina Victorova
Peculiar Features of Pharmaceutical Companies’ Behavior under the Conditions of Global Competition (as Exemplified by Chinese, Indian and Russian Companies)
World Economy
(Bachelor’s programme)
9
2016
In recent years, companies,representing the pharmaceutical industires of fast-emerging countries, including Chinese, Indian and Russian ones, gaining more importance on the world market for pharmaceuticals. To identify the peculiar features of their behavior under the conditions of global competition, the author conducted an analysis of the competitiveness in the pharmaceutical industry, using Porter’s five competitive forces model and SWOT-analysis, analyzed the global, Russian, Indian and Chinese markets’ development and the operation of their representatives within them. The research showed that these companies use similar competitive strategies: the strategy of cooperation with international firms, the strategy of generics’ production, the strategy of horizontal diversification. The results of the search revealed that further development of Russian, Indian and Chinese pharmaceutical companies is possible via active development of R&D activities, production of innovative drugs, biopharmaceuticals, tradition medicines; development of the marketing function

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