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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Mariia Simbirtceva
Brand As a Factor of Non-price Competition in the Tablet Computer Market
Economics
(Bachelor’s programme)
7
2016
The problem of brand recognition is one that have been under discussion nowadays. Brand is important for easy identification of products (or services) by the consumers. With the vast numbers of goods and services that are offered in the market it is important to have a brand name that will definitely distinguish one’s product from its competitors. The aim of the research is to find out if companies are correctly positioning their brand or not.

The example is the Russian market of tablet computers. A logic regression models was used to analyze the data, which were obtained from survey. The sample of the study includes Moscow students.

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