Factors of Buyers Choice of Online Shopping Sites

Student: Radygin Nikolay

Educational Programme: Economics (Bachelor)

Year of Graduation: 2016

Today, the network commodity markets occupy an important role in the lives of many people. However, there is the problem of identifying the most significant factors of network commodity markets for users. The aim of the research is to evaluate importance of different factors for buyers of the largest virtual marketplaces: avito.ru and ebay.com. The method of comparative analysis of trading platforms was applied on the basis of a logit model data. Data of the model were obtained through questionnaires. The results can be useful for owners of online trade platforms and creators of websites.

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