• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Research of the Bank Potential Borrowers Online Behavior

Student: Kuznetsov Nikolai

Supervisor: Agata Maximovna Lozinskaia

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2016

In this work, there was an attempt to explain the probability of sending an application for a credit on the Bank’s website in terms of online behavior. Internet service providers Laboratory has provided unique data about the Internet history of those who visited the site of the Bank, and the latter, in turn, has provided data about sent applications. In this study we analyzed factors such as visits intensity of different sites categories, the number of queries in search engines on specific topics, browsing activity etc. Idea, which formed the basis of the work, acquitted itself, according to the results of the empirical analysis we got the model with high predictive quality, and that means that potential borrowers draw a trace in Internet history, and this trace can be measured. Kee words: Internet behavior, internet marketing, potential borrowers, consumer credits.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses