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Research of the Bank Potential Borrowers Online Behavior

ФИО студента: Nikolai Kuznetsov

Руководитель: Agata Maximovna Lozinskaia

Кампус/факультет: Faculty of Economics, Management, and Business Informatics

Программа: Economics (Bachelor)

Год защиты: 2016

In this work, there was an attempt to explain the probability of sending an application for a credit on the Bank’s website in terms of online behavior. Internet service providers Laboratory has provided unique data about the Internet history of those who visited the site of the Bank, and the latter, in turn, has provided data about sent applications. In this study we analyzed factors such as visits intensity of different sites categories, the number of queries in search engines on specific topics, browsing activity etc. Idea, which formed the basis of the work, acquitted itself, according to the results of the empirical analysis we got the model with high predictive quality, and that means that potential borrowers draw a trace in Internet history, and this trace can be measured. Kee words: Internet behavior, internet marketing, potential borrowers, consumer credits.

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