Corporate Social Responsibility Programs as a Tool of Building an Employer Brand

Currently, many of Nizhny Novgorod companies are searching for tools that will improve their image, reputation, loyalty - both internally among employees and in the external environment. At the same time, many of them create adverse environmental effects, several companies are in trials for different reasons, the effect of which should be neutralized. In parallel there are many social problems, which could be solved with the help of modern corporations only, because the state can not cover everything. They have the financial, material and human resources that can be thrown on the beautification of the area / support for the children in orphanages and boarding schools, the elderly in nursing homes, people with disabilities / animal shelters, etc. Ideologically programs of corporate social responsibility (CSR), working in companies, are aimed at it. Using the example of large industrial and financial companies, we are trying to find out whether such programs actually help to create a positive employer brand and staff satisfaction, and what part it takes in the company's employer brand.