Improving Advertising Strategy of «Chinese Health Center»

On the development of the company affected by a number of factors, one of the most important is advertising. Therefore, many companies suppose that advertising strategy is the important part of business process, because that it allows the company to reduce the risks, more effectively communicate to the consumer an advertising message, as well as increase the level of competitiveness. The purpose of this study is to improve advertising strategy of «Chinese Health Center». Objectives: 1) To consider the concept of "advertising strategy" 2) To identify the company performance indicators 3) To determine the performance indicators of advertising in Internet 4) To analyze the features of the advertising strategy of "Chinese health center" 5) To develop recommendations for improving the advertising strategy of "Chinese health center" The advertising strategy of "Chinese health center" developed at a high level. But it needs to improve. It is necessary for the company to redistribute the advertising budget, reducing the use of expensive advertising channels such as advertising in the apartment complexes in favor of using online advertising. At the same time due to the seasonality in demand for services it is necessary to develop measures to encourage customers to make a purchase. In addition, companies need to improve contextual advertising, to support the promotion of social networks, engage in SEO-optimization Site. Also it is necessary to create display ads in the Yandex Advertising Network, as well as the extensive targeting of advertising on social networks. "Chinese health center" should use CRM-system in order to have more information about the history of interaction with the client. Also the medical center should use Call tracking and application system. It will allow the company to obtain visual information about the effectiveness of advertising channels.