Budget Optimization in Media Planning of an International B2B Company in the IT Sector

Student: Mursalimova Kamila

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2016

This work aims to build an effective marketing plan for an IT company working in the B2B sector, in budget restrictions. In the process of media planning we optimize promotion channels and reallocate resources, which leads both to quantitative and qualitative improvement of the results of the media campaign.

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