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Evaluation of an Entrepreneurial Opportunity for Developmant of Festival Activity on Example of Studia Loco

Student: Angelina Balandina

Supervisor: Mikhail G. Nazarov

Faculty: Faculty of Management

Educational Programme: Management (Master)

Year of Graduation: 2016

In this Master's dissertation assesses the business opportunity Studio Loco festival activities of the company. The first chapter analyzes the approaches to the study of the term "business opportunities", as well as investigates the factors affecting the business opportunity. In the second developing tools to assess business opportunities, as well as investigate the business model of the festival activities and their commercialization. The third chapter analyzes the direction of the festival as part of the company Studio Loco, and formulated recommendations on the development and commercialization of the festival activities. Practical study Studio Loco festival activity of the company possible to understand why the festival activities as the business area is not a good source of income, as well as the formulation of recommendations that would raise the festival to a new level, both in the commercial and social point of view. The value of the work is to assess Studio Loco festival of the company, as well as the formulation of recommendations for the improvement and modernization of the festival activities Studio Loco entrepreneurial companies.

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